You may be, without even knowing it. The GDC published a document and guidance on ethical advertising in Jan 2012 which sets out what you should and more importantly, should not say about you or your services, both in print and on a website.
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I’ve written this article more as background for anyone who may be interested in considering this business journey. It’s not a full diary representation of how we achieved or failed but simply a reflection of the past 5 years of a partnership and 3 years as an owner and as it is not a complete story it will probably raise more questions than deliver answers.
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Among the two-day lecture programme at The Dentistry Show 2014, Corrie Jongbloed-Zoet will be exploring the concept of Direct Access
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The University of Portsmouth Dental Academy reaches new heights with Eschmann


Dedicated to providing the highest quality of education to all dental hygiene, therapy and nursing students, the University of Portsmouth Dental Academy has recently introduced a brand new facility.
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Dentistry is a tough profession – one that is getting more and more competitive with each passing year. With competition between practices more rife than it’s ever been there is an ever present need for practices to find new and innovative ways to stand out ahead of rival practices in order to both attract new patients, and retain the patients they have.
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Routine implant maintenance is necessary to maintain peri-implant health and to ensure the long-term success of the implant; however, implants are susceptible to both peri-implantitis and implant failure. Peri-implantitis is an inflammatory reaction in the hard and soft tissues, with loss of surrounding supporting bone.
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